eDurian.NET The most creative ideas

How does DurianSMS mobile marketing work ?

All it takes is an idea in you're head, a few minutes with DurianSMS and you will have you setup with your own mobile marketing campaign.

What does it do ?

DurianSMS allows anyone to create 2 way reactive sms marketings ads. Ever looked at a billboard and seen the statement "sms your name to this number and receive our free promotion" ?.

Historically these types of ads have been expensive and slow to setup, we're empowering you to create your own ads in minutes and at a fraction of the cost.

Creating an SMS ad

Enter your promtion, enter a keyword for that promotion, hit save and you are done. Its really that simple!

Marketing the ad

Where do I market my ad ? TV, radio, print, online, social media - anywhere and everywhere. The more places you adververtise means more exposure for your add, increasing it's effectiveness.

Tracking your success

So you've created your ad, you advertised it, what now ? DurianSMS analytics allows you to track your success in real time.

Two way interactive mobile marketing

Stop spamming, start interacting. It's the age where consumers find you - you just need to make sure your visible.


THE CURRENT SMS TREND
The current trend in SMS marketing is that you get a huge subscriber list and fire off message after message hoping tha eventually something resonates with your consumer. This can be an expensive exercise and its also a lot harder to track your ROI.


THE DURIANSMS TREND
We want to help out clients to succeed, but in order to do that we need to first work for the consumer. We asked ourselves what consumers want - and the answer we came up with was control.

Allow the consumer to define when and what they are sent and subsequently your marketing dollars are 100% more effective. Would you rather the shop attendant that helps you find what you want, or that tries to up sell you half a dozen things that you don't ?

What's mobile marketing ?

Mobile marketing comes in many forms, allowing you to connect to consumers no matter what their location. eDurianSMS specialises in SMS marketing, in particular two-way inbound SMS marketing.

mobile marketing basics

Mobile marketing allows you to connect to your consumers through the use of mobile devices such as phones and tablets, creating the opportunity to send a range of information including:

• PROMOTION


• COUPONS


• UPDATES


• CONTENTS


• MEDIA (PHOTO, AUDIO, VIDEO)


• AND PLENTY MORE...





why inbound trumps outbound

As with any type of marketing channel there is inbound and outbound marketing - we're pretty passionate about inbound marketing and here are a few reasons why:


• Outbound marketing deploys a 'quantity over quality' approach contacting as many consumers as possible, in the hope that some of those people are interested.



• Outbound marketing is essentially spam, we hate spam because it's a massive waste of time and resources... and we're not alone!



• Inbound marketing means you're assisting consumers in locating you ensuring qualified leads.



• Inbound marketing is more effective because you're talking to people who already know what you do.



• Inbound is on the up, outbound is on the decline - consumers are more educated than ever which means you need to respect them or risk losing them.





mobile vs. online

We're not saying that you should pick one or the other, but if it came down to it we know where we'd be spending our money, here are a few reasons why:


• Mobile marketing can be interactive, giving users the choice to recieve exactly what they want.



• For around 90% of waking hours, most consumers phones are less than an arm's reach away.



• Open rates for SMS messages are over 90%, opposed to email open rates which are around the 25% mark.


Mobile marketing can be even further enhance by location based services offering unparalled relevance to consumer advertising.

Here's just a few ideas...

The options are really only limited by your own creativity. Here are some examples to get your own creative juices flowing.

SMS "Coffee" to 077 911 077 to get a free muffin with your next coffee.

SMS "Event" to 077 911 077 to get 5% off your next booking.

SMS "Flights" to 077 911 077 to see our latest travel deals.

Remember you set the keyword and the response so you're only limitted by your imagination.